[MiL.k Pedia] #4. Global Partners of MiL.k
As users of the MiL.k app may know, MiL.k currently has partnerships with 9 top-tier* companies from around the world to provide various affiliate services such as point integration, exchanges, and events in the app. MiL.k has been expanding the service across the sectors of Web2 and Web3 through partnerships with major domestic and international companies in each sector, as well as metaverse platforms like The Sandbox.
In this chapter of MiL.k Pedia will explain which global companies MiL.k, based in Korea, has partnered with to provide global services, and what service expansions towards Web3 it aims to try.
* Yanolja(Korea-based top OTA), BGF Retail-CU(Korean No.1 convenience store), OK Cashbag(Korean largest integrated mileage service of SK Planet), Lotte L.Point(Integrated membership mileage of Lotte), MEGABOX(Korean leading theater), Shinsegae Duty Free(Duty free brand of Shinsegae group) Dailyhotel(Premium online booking platform), airasia(The largest LCC in Asia), getplus(Indonesian loyalty point integration platform)
airasia
airasia is the leading Low-Cost Carrier (LCC) in Asia with over 51 million users. It has been consistently recognized as a world-class airline, winning the LCC category at the Skytrax World Airline Awards for 14 consecutive years.
MiL.k made a partnership with airasia in September 2022 and completed the development of point integration, launching the point exchange service in December of the same year. Currently, users can actually exchange airasia points for discounts in the MiL.k app and use all of airasia’s services, including flights, food delivery, and hotel bookings.
airasia serves as a reliable international partner for MiL.k, supporting rational point usage for users both domestically and internationally, and facilitating additional rewards and service activation through co-marketing events.
getplus
getplus has partnerships with major Indonesian companies such as DANA (a leading electronic payment service), BCA (Indonesia’s largest private bank), Blibli (e-commerce platform), and Ticket.com (Online Travel Agency), enabling point integration and exchange services with 250 online and offline partners. It offers various options including purchasing products, utilizing services, shopping vouchers, and airline miles using points.
In 2023, MiL.k leveraged its partnership with getplus to facilitate direct and indirect exchanges with various businesses in Indonesia and expand MiL.k’s ecosystem, including listing on Indodax. Through this partnership, Indonesian users can effectively exchange getplus points for discounts within the MiL.k app, and Milk Coin can be bought through Indodax when needed.
The Sandbox
In March 2024, MiL.k embarked on expanding its services into Web3 through the signing of a MOU with the global metaverse gaming platform, ‘The Sandbox’.
The Sandbox, with over 40 million downloads, has emerged as a leading platform in the metaverse ecosystem, particularly after the launch of Land NFTs (virtual real estate within The Sandbox), recording sales exceeding $350 million. With partnerships with hundreds of renowned brands, companies, and IPs, The Sandbox boasts a rich array of content within the metaverse. Leveraging this agreement, MiL.k aims to conduct joint cooperative marketing through mutual partnerships, offering users diverse and special experiences.
MiL.k’s reach extends wherever there are points. Its global partnerships continue to evolve, aiming to provide services without boundaries across industries and countries, enabling more consumers to utilize points more reasonably.
Please continue to show a lot of interest in the MiL.k project!
